Before Mosheko Cosmetics became a name people trusted, its founder, Moshe Abitbul, was just another young man selling in various malls at cosmetic kiosks throughout various common areas. Day after day, he watched talented beauty products fail due to poor quality ingredients, and a lack of care for both sales associates and customer experiences and conflict between brand wholesalers and distributors. He grew frustrated—not with beauty products itself, but with the system that held it back.
Moshe knew there was a better way. With determination and a deep understanding of what customers truly wanted, he decided to create his own
brand—one that prioritized quality, natural and organic skin-friendly ingredients, and an experience that made people feel good and valued.
He started small, formulating products that contained high quality ingredients. Each formula was designed to enhance beauty while caring for the skin, because he believed cosmetics should empower, not compromise.
Word spread fast. People loved that Mosheko Cosmetics wasn’t just another brand—it was a reflection of passion, integrity, and real understanding of beauty.
Today, Mosheko Cosmetics stands as a testament to Moshe’s vision: a brand born from frustration, fueled by innovation, and dedicated to helping everyone look and feel their best—on their own terms.
Clean Beauty. Luxurious Experience. Inclusive for All. At Mosheko Cosmetics, we create high-quality, skin-loving products that enhance natural beauty without compromise. Every formula is carefully crafted to feel luxurious, perform flawlessly, and empower people of all skin tones, types, and lifestyles to feel confident in their own right.
Moshe, the founder of Mosheko Cosmetics, was born in Ann Arbor, Michigan partially raised in Seattle, Washington alongside his three sisters. His early life was shaped by complexity and resilience—his parents, who met at a mental health facility near Detroit, were diagnosed with schizophrenia and bipolar disorder. Moshe’s childhood included time spent in foster care, group homes, and navigating a challenging family dynamic.
From a young age, Moshe learned the value of hard work and self-reliance. He knocked on doors shoveling snow, sold chocolate in his neighborhood, and by just 13 years old landed his first sales job selling vacuum cleaners door to door. Those early experiences sparked an entrepreneurial spirit that would never leave
him.
Life wasn’t linear—and it wasn’t easy. Moshe faced setbacks that ultimately led to time in state and federal institutions. But he refused to let his past define his future. Upon release, he made a bold decision to start over, moving to San Diego with a vision to build something meaningful.
There, Moshe began selling cosmetics at mall kiosks. While he found success, he quickly realized the products he was selling didn’t meet the standards he believed consumers deserved. Determined to do better, Moshe traveled internationally to deepen his understanding of beauty innovation—studying ingredients, formulations, and skincare philosophies in Japan, Korea, Israel, and Guangzhou, China.
In China, Moshe works closely with a network of trusted partners across every stage of production—from formulation and product development to packaging, bottles, and component design. He travels to China frequently, maintaining a hands-on presence to ensure that every product meets his exacting standards for quality, performance, and integrity.
Inspired by global techniques and driven by a commitment to quality, performance, and inclusivity, he launched Mosheko Cosmetics in 2007. The brand grew rapidly, expanding into malls across the United States and earning a loyal following for its high-quality, skin-loving formulas designed for all skin tones and types. When the COVID-19 pandemic forced retail locations to close, Moshe once again chose evolution over defeat.
Now, back by popular demand, Mosheko Cosmetics is relaunching with a renewed focus on e-commerce—bringing luxurious, globally inspired beauty products directly to consumers everywhere.
Moshe’s journey—from a challenging childhood to globally connected entrepreneur and hands-on product visionary—is at the heart of Mosheko
Cosmetics. It’s more than beauty. It’s resilience, reinvention, and empowerment.
